BEER COMMERCIALS

I watched the following links down below beer commercials. The target audience seems to be in the 21-40 range, with men being the primary person. All the ads use beautiful women and sexual references as a way to attract the audience. The creative advertising was using women fighting with each other, showing there bodies to really draw in men, then at the end of course it would say Heineken or Miller Light, etc. I know that some people may be offended by these commercials, especially women because they are using women more as objects to sell their product, the old saying sex sells, works well for these commercials. I can watch them without being offended because I know this is how alcohol is always marketed, if you go into a store you'll normally see a beautiful woman on a poster with a beer in her hand. Just from the comments on you tube about these commercials, there are vastly different feelings about these commercials. I can understand both sides. The message I get out of these beer commercials is drink our beer and maybe sexy women will want to talk to you, at least I believe that is what they are going for. Berr markets have always targeted the younger male in general with sex.







http://www.youtube.com/watch?v=0q5dwE3sY8c (Miller Light Commercial)
http://www.youtube.com/watch?v=Wyw1JRNIqS4 (Moosehead Light)
http://www.youtube.com/watch?v=3gIOCYVDLnQ (Toohey's Beer)
http://www.youtube.com/watch?v=TZYE_CVJ7qs (Heineken)
http://www.youtube.com/watch?v=Ib_AHVl97UU (Green King I.P.A.)