BEER COMMERCIALS

I watched the following links down below beer commercials. The target audience seems to be in the 21-40 range, with men being the primary person. All the ads use beautiful women and sexual references as a way to attract the audience. The creative advertising was using women fighting with each other, showing there bodies to really draw in men, then at the end of course it would say Heineken or Miller Light, etc. I know that some people may be offended by these commercials, especially women because they are using women more as objects to sell their product, the old saying sex sells, works well for these commercials. I can watch them without being offended because I know this is how alcohol is always marketed, if you go into a store you'll normally see a beautiful woman on a poster with a beer in her hand. Just from the comments on you tube about these commercials, there are vastly different feelings about these commercials. I can understand both sides. The message I get out of these beer commercials is drink our beer and maybe sexy women will want to talk to you, at least I believe that is what they are going for. Berr markets have always targeted the younger male in general with sex.







http://www.youtube.com/watch?v=0q5dwE3sY8c (Miller Light Commercial)
http://www.youtube.com/watch?v=Wyw1JRNIqS4 (Moosehead Light)
http://www.youtube.com/watch?v=3gIOCYVDLnQ (Toohey's Beer)
http://www.youtube.com/watch?v=TZYE_CVJ7qs (Heineken)
http://www.youtube.com/watch?v=Ib_AHVl97UU (Green King I.P.A.)

Smothers Brothers

The Smothers Brothers were two brothers (Tommy and Dick Smothers), they would perform songs and then argue. The show aired on CBS in 1967, then went to ABC then CBS. I just saw clips of the show recently and it was alright, I guess it would be kind of funny at that time. I have heard about it before this class but never actually watched it. The Smothers Brothers would include a lot of writing in it celebrating the hippie drug culture and would also do a lot of material opposing the war in Vietnam. The Smothers Brothers would do skits especially on President Nixons presidency which would get Nixon infuriated and he wanted them off the air.

I don't believe in censorship. I think this country is so great because it doesn't censor people.

Dasiy Girl

"The homes of America are horrified and the intelligence of Americans is insulted by weird television advertising by which this administration threatens the end of the world unless all-wise Lyndon is given the nation for his very own."

— Senator Barry M. Goldwater referring to the Daisy spot
Indianapolis, Indiana speech, 9/29/64

The ad starts out as a little girl with a daisy flower picking the pedals off of it, and as shes counting a countdown to a nuclear explosion takes over. Then the ad says to vote for Lyndon Johnson. I have never seen a more ridiculous ad in my life. The fact that he let Americans see it, is appalling. Not to mention if a little boy or girl saw it and said Daddy or Mommy what is that? Could you imagine?

The ad is so famous because he uses fear to get into Americans heads, basically saying we all have to be friends and you have to vote for me or else Boom!! Nuclear war, this is probably the most sad ad ever by a candidate.