BEER COMMERCIALS

I watched the following links down below beer commercials. The target audience seems to be in the 21-40 range, with men being the primary person. All the ads use beautiful women and sexual references as a way to attract the audience. The creative advertising was using women fighting with each other, showing there bodies to really draw in men, then at the end of course it would say Heineken or Miller Light, etc. I know that some people may be offended by these commercials, especially women because they are using women more as objects to sell their product, the old saying sex sells, works well for these commercials. I can watch them without being offended because I know this is how alcohol is always marketed, if you go into a store you'll normally see a beautiful woman on a poster with a beer in her hand. Just from the comments on you tube about these commercials, there are vastly different feelings about these commercials. I can understand both sides. The message I get out of these beer commercials is drink our beer and maybe sexy women will want to talk to you, at least I believe that is what they are going for. Berr markets have always targeted the younger male in general with sex.







http://www.youtube.com/watch?v=0q5dwE3sY8c (Miller Light Commercial)
http://www.youtube.com/watch?v=Wyw1JRNIqS4 (Moosehead Light)
http://www.youtube.com/watch?v=3gIOCYVDLnQ (Toohey's Beer)
http://www.youtube.com/watch?v=TZYE_CVJ7qs (Heineken)
http://www.youtube.com/watch?v=Ib_AHVl97UU (Green King I.P.A.)

Smothers Brothers

The Smothers Brothers were two brothers (Tommy and Dick Smothers), they would perform songs and then argue. The show aired on CBS in 1967, then went to ABC then CBS. I just saw clips of the show recently and it was alright, I guess it would be kind of funny at that time. I have heard about it before this class but never actually watched it. The Smothers Brothers would include a lot of writing in it celebrating the hippie drug culture and would also do a lot of material opposing the war in Vietnam. The Smothers Brothers would do skits especially on President Nixons presidency which would get Nixon infuriated and he wanted them off the air.

I don't believe in censorship. I think this country is so great because it doesn't censor people.

Dasiy Girl

"The homes of America are horrified and the intelligence of Americans is insulted by weird television advertising by which this administration threatens the end of the world unless all-wise Lyndon is given the nation for his very own."

— Senator Barry M. Goldwater referring to the Daisy spot
Indianapolis, Indiana speech, 9/29/64

The ad starts out as a little girl with a daisy flower picking the pedals off of it, and as shes counting a countdown to a nuclear explosion takes over. Then the ad says to vote for Lyndon Johnson. I have never seen a more ridiculous ad in my life. The fact that he let Americans see it, is appalling. Not to mention if a little boy or girl saw it and said Daddy or Mommy what is that? Could you imagine?

The ad is so famous because he uses fear to get into Americans heads, basically saying we all have to be friends and you have to vote for me or else Boom!! Nuclear war, this is probably the most sad ad ever by a candidate.

The Television War

Vietnam was the first "television war. The first "living-room war," it began in mid-1965, when Lyndon Johnson dispatched large numbers of U.S. combat troops, beginning what is still surely the biggest story television news has ever covered. What was the effect of television on the development and outcome of the war? The conventional wisdom has generally been that for better or for worse it was an anti-war influence. It brought the "horror of war" night after night into people's living rooms and eventually inspired revulsion and exhaustion. Television would eventually lose public support of the broadcasts of the war. There were, to be sure, occasions when television did deliver images of violence and suffering. In August 1965, after a series of high-level discussions which illustrate the unprecedented character of the story, CBS aired a report by Morley Safer which showed Marines lighting the thatched roofs of the village of Cam Ne with Zippo lighters, and included critical commentary on the treatment of the villagers. These incidents were dramatic, but far from typical of Vietnam coverage. Blood and gore were rarely shown. A bit less than a quarter of film reports from Vietnam showed images of the dead or wounded. Television crews quickly learned that what New York wanted was "bang-bang" footage, and this, along with the emphasis on the American soldier, meant that coverage of Vietnamese politics and of the Vietnamese generally was quite limited.

Image in My Head

I chose this image because it feels like I'm looking into a box and traveling back in time watching the Honeymooners. What a great show that was. So, this is my time traveling image to look back at old tv shows.

Taken from www.tvhistory.tv

What Have I Learned

The history of television is what I'm happy I've learned so far.
Amateurs were making there own inventions to transmit sound. Then the fact that the patents were bought from citizens. The companies retained the rights and they used it for the growing demand of war purposes. Then after the war is when the entertainment purposes were embarked upon because the radio needed something else to do to survive.
I like to know how things were started, history was always my favorite subject in school.
So the beginning stages of the tv/radio are what I am happy to of learned so far :)

Old Schhol TV Vs. New School

So on this weeks project I watched an old program called The Honeymooners that originally aired on October 1, 1955. The reason I chose this was because I actually remember my father watching it as I was growing up. The main characters name is Ralph who also has a kind of goofy neighbor named Ed who lives up stairs from him. Then you have Trixie who is Alice's best friend (Alice being Ralph's wife). This show is really about marital combat, which is based on Ralph's and Alice's arguments. Ralph would say his famous line "One of these days pow, right to the kisser" and then the show would always end with Alice saying "Baby, you're the greatest".
The show, although ground breaking for it's time, resembles a lot of sitcoms on TV now , for instance, King of Queens, Roseanne, Still Standing, Reba. All these shows are based upon arguments with the family especially being the husband and wife or ex-husband and wife. I also think that all these shows are based on topics that would happen in real life.